June 17, 2021

Download Ebook Free Case Studies In The Wine Industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry
Author : Cristina Santini,Alessio Cavicchi
Publisher : Woodhead Publishing
Release Date : 2018-11-27
Category : Technology & Engineering
Total pages :213
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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Wine Business Case Studies

Wine Business Case Studies
Author : Pierre Mora
Publisher : Board and Bench Publishing
Release Date : 2014-10-01
Category : Cooking
Total pages :300
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Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Wine Positioning

Wine Positioning
Author : Pierre Mora
Publisher : Springer
Release Date : 2015-11-27
Category : Business & Economics
Total pages :219
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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

The Power of the Terroir: the Case Study of Prosecco Wine

The Power of the Terroir: the Case Study of Prosecco Wine
Author : Diego Tomasi,Federica Gaiotti,Gregory V. Jones
Publisher : Springer
Release Date : 2013-05-22
Category : Technology & Engineering
Total pages :248
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This book draws on an eight-year study carried out in the DOCG Prosecco area of Italy, a wine region known worldwide. It is unique in the sense that it is based on one of the most comprehensive investigations into terroir zoning ever performed in Italy. By drawing attention to the complex interrelations between environmental and human factors that influence the growth and production of the Glera grape, the study illustrates the distinct correlation between a wine and its ‘terroir’. It shows that the morphology of the sites, the meso and microclimate, the soil, the grapevine planting density, the trellising system, the yield of the vineyard, and the vine water status in the summer lead to unique combinations of grape maturity, acidity, and aroma that ultimately influence the sensory properties of the wines produced. Furthermore, the book details numerous technical and agronomic considerations, specific to the “Glera” grape variety, for different production strategies, including a section on the impact of climate change on cv “Glera” phenology. “The Power of the Terroir: the Case Study of Prosecco Wine” represents a valuable resource for anyone involved in studies or research activities in the fields of viticulture, climatology, agronomic sciences or soil sciences, but is also of interest to vine growers, professionals in the wine industry, and wine enthusiasts in general.

Case Studies in the Beer Sector

Case Studies in the Beer Sector
Author : Roberta Capitello,Natalia Maehle
Publisher : Woodhead Publishing
Release Date : 2020-09-17
Category : Technology & Engineering
Total pages :390
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Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents

Case Studies in Human Relations, Productivity and Organization

Case Studies in Human Relations, Productivity and Organization
Author : Michael William Ivens,Frank Edward Broadway
Publisher : Unknown
Release Date : 1966
Category : Interpersonal relations
Total pages :380
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Wine Business Monthly

Wine Business Monthly
Author : Anonim
Publisher : Unknown
Release Date : 2006
Category : Wine industry
Total pages :129
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Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing
Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Release Date : 2019-06-25
Category : Business & Economics
Total pages :621
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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

The Power of the Terroir: the Case Study of Prosecco Wine

The Power of the Terroir: the Case Study of Prosecco Wine
Author : Diego Tomasi,Federica Gaiotti,Gregory V. Jones
Publisher : Springer Science & Business Media
Release Date : 2014-07-08
Category : Technology & Engineering
Total pages :248
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This book draws on an eight-year study carried out in the DOCG Prosecco area of Italy, a wine region known worldwide. It is unique in the sense that it is based on one of the most comprehensive investigations into terroir zoning ever performed in Italy. By drawing attention to the complex interrelations between environmental and human factors that influence the growth and production of the Glera grape, the study illustrates the distinct correlation between a wine and its ‘terroir’. It shows that the morphology of the sites, the meso and microclimate, the soil, the grapevine planting density, the trellising system, the yield of the vineyard, and the vine water status in the summer lead to unique combinations of grape maturity, acidity, and aroma that ultimately influence the sensory properties of the wines produced. Furthermore, the book details numerous technical and agronomic considerations, specific to the “Glera” grape variety, for different production strategies, including a section on the impact of climate change on cv “Glera” phenology. “The Power of the Terroir: the Case Study of Prosecco Wine” represents a valuable resource for anyone involved in studies or research activities in the fields of viticulture, climatology, agronomic sciences or soil sciences, but is also of interest to vine growers, professionals in the wine industry, and wine enthusiasts in general.

The Australian & New Zealand Wine Industry Journal

The Australian & New Zealand Wine Industry Journal
Author : Anonim
Publisher : Unknown
Release Date : 2007
Category : Wine industry
Total pages :129
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Case Studies in Research with a View to Implementation

Case Studies in Research with a View to Implementation
Author : Scientific Advisory Council
Publisher : Human Sciences Research
Release Date : 1994
Category : Research
Total pages :248
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The Australian & New Zealand Grapegrower & Winemaker

The Australian & New Zealand Grapegrower & Winemaker
Author : Anonim
Publisher : Unknown
Release Date : 2005
Category : Viticulture
Total pages :129
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Management and Marketing of Wine Tourism Business

Management and Marketing of Wine Tourism Business
Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Release Date : 2018-09-02
Category : Business & Economics
Total pages :388
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This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

The 'greening' of the New Zealand Wine Industry

The 'greening' of the New Zealand Wine Industry
Author : John R. Fairweather,Hugh Campbell,Jon Manhire
Publisher : Unknown
Release Date : 1999
Category : Organic farming
Total pages :37
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Case Studies in the Division of Powers

Case Studies in the Division of Powers
Author : Mark R. Krasnick,Royal Commission on the Economic Union and Development Prospects for Canada
Publisher : Unknown
Release Date : 1986
Category : Law
Total pages :269
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