May 11, 2021

Download Ebook Free Ethical And Social Marketing In Asia

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Release Date : 2015-02-16
Category : Business & Economics
Total pages :342
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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing
Author : Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele
Publisher : Routledge
Release Date : 2020-11-25
Category : Business & Economics
Total pages :212
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This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

Asian PR

Asian PR
Author : Vincent Lowe
Publisher : Unknown
Release Date : 1986
Category : Public relations
Total pages :208
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Marketing

Marketing
Author : Eric N. Berkowitz
Publisher : Irwin Professional Publishing
Release Date : 1992
Category : Marketing
Total pages :791
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Green Asia

Green Asia
Author : Tania Lewis
Publisher : Taylor & Francis
Release Date : 2016-09-13
Category : Social Science
Total pages :192
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Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.

Media Asia

Media Asia
Author : Anonim
Publisher : Unknown
Release Date : 2001
Category : Mass media
Total pages :129
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Ethics in Social Marketing

Ethics in Social Marketing
Author : Alan R. Andreasen
Publisher : Unknown
Release Date : 2001
Category : Business & Economics
Total pages :212
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Introduces major ethical problems that social marketers face in the field, offers a sense of the complexity of the ethical dilemmas that social marketers face, and provides frameworks within which individuals and organizations can make ethical decisions. Discusses problems that can occur when social marketers form alliances with private sector corporations, the use of social marketing solutions to social behavior challenges, and assessing the consequences of marketing programs and program elements. Material grew out of a seminar series on social marketing ethics conducted at Georgetown University's McDonough School of Business in the spring of 1999. c. Book News Inc.

Proceedings of Taiwanese Enterprises in Southeast Asia

Proceedings of Taiwanese Enterprises in Southeast Asia
Author : Anonim
Publisher : Unknown
Release Date : 2000
Category :
Total pages :223
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Advertising in Asia

Advertising in Asia
Author : Katherine Toland Frith
Publisher : Iowa State Press
Release Date : 1996
Category : Business & Economics
Total pages :313
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The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.

Social sciences index

Social sciences index
Author : Anonim
Publisher : Unknown
Release Date : 1994
Category :
Total pages :129
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The Routledge Companion to Business Ethics

The Routledge Companion to Business Ethics
Author : Eugene Heath,Byron Kaldis,Alexei M. Marcoux
Publisher : Routledge Companions in Business, Management and Accounting
Release Date : 2018
Category : Business ethics
Total pages :702
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The essays included in the text explore the many facets of business ethics. In this overview of business ethics, we see its relationship to the social sciences, management practices, etc.

Directory of Published Proceedings

Directory of Published Proceedings
Author : Anonim
Publisher : Unknown
Release Date : 1999
Category : Humanities
Total pages :129
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Marketing Insights for the Asia Pacific

Marketing Insights for the Asia Pacific
Author : Siew Meng Leong,Swee Hoon Ang,Chin Tiong Tan
Publisher : Butterworth-Heinemann
Release Date : 1996
Category : Marketing
Total pages :332
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Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: · a collection of 25 articles from various magazines and journals · a selection of readings relating to topics of vital interest to marketers in asia · references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federation

Labour and Social Issues in Plantations in South Asia

Labour and Social Issues in Plantations in South Asia
Author : A. Sivananthiran,C. S. Venkata Ratnam
Publisher : Unknown
Release Date : 2002
Category : Agricultural laborers
Total pages :240
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Papers presented at a sub-regional symposium held at Sri Lanka in May 2002.

APAIS, Australian Public Affairs Information Service

APAIS, Australian Public Affairs Information Service
Author : Anonim
Publisher : Unknown
Release Date : 1997
Category : Australia
Total pages :129
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Vol. for 1963 includes section Current Australian serials; a subject list.