November 25, 2020

Download Ebook Free Ethical And Social Marketing In Asia

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
Author : Bang Nguyen,Chris Rowley
Publisher : Chandos Publishing
Release Date : 2015-02-16
Category : Business & Economics
Total pages :342
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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Asia Branding

Asia Branding
Author : Anonim
Publisher : Unknown
Release Date : 2017-09-16
Category :
Total pages :129
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Ethics in Social Marketing

Ethics in Social Marketing
Author : Alan R. Andreasen
Publisher : Georgetown University Press
Release Date : 2001-02-05
Category : Law
Total pages :224
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Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

Social Computing and Social Media

Social Computing and Social Media
Author : Gabriele Meiselwitz
Publisher : Springer
Release Date : 2016-07-04
Category : Computers
Total pages :474
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This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.

Advancing Sustainable Consumption in Asia

Advancing Sustainable Consumption in Asia
Author : United Nations Environment Programme. Division of Technology, Industry, and Economics
Publisher : UNEP/Earthprint
Release Date : 2005
Category : Architecture
Total pages :66
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The manual provides practical guidance to governments in Asian countries on implementation of the sustainable consumption section of the UN guidelines for consumer protection. Using a question and answer format, the guide provides background knowledge on sustainable consumption for governments wishing to implement UN guidelines

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context

Managerial Attitudes Toward a Stakeholder Prominence within a Southeast Asia Context
Author : Lorne Cummings,Christopher Patel
Publisher : Emerald Group Publishing
Release Date : 2009-04-16
Category : Business & Economics
Total pages :252
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Examines the attitudes of managers and managerial students in Australia, China and Indonesia toward the perceived 'prominence' and 'salience' of selected organisational stakeholders, and their subsequent 'class'.

Asian PR

Asian PR
Author : Vincent Lowe
Publisher : Unknown
Release Date : 1986
Category : Public relations
Total pages :208
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Ethical Life in South Asia

Ethical Life in South Asia
Author : Anand Pandian,Daud Ali
Publisher : Indiana University Press
Release Date : 2010
Category : History
Total pages :290
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Outgrowth of an international workshop on the subject of South Asian ethical practices held in Vancouver, Canada in September 2007.

Designing and Managing a Research Project

Designing and Managing a Research Project
Author : Michael Jay Polonsky,David S. Waller
Publisher : SAGE
Release Date : 2005
Category : Business & Economics
Total pages :232
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Designing and Managing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, "Laying the Foundations", "Undertaking the Research", and "Communicating the Results", which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines.

Green Asia

Green Asia
Author : Tania Lewis
Publisher : Taylor & Francis
Release Date : 2016-09-13
Category : Social Science
Total pages :192
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Economic development in Asia is associated with expanding urbanism, overconsumption, and a steep growth in living standards. At the same time, rapid urbanisation, changing class consciousness, and a new rural–urban divide in the region have led to fundamental shifts in the way ecological concerns are articulated politically and culturally. Moreover, these changes are often viewed through a Western moralistic lens, which at the same time applauds Asia’s economic growth as the welcome reviver of a floundering world economy and simultaneously condemns this growth as encouraging hyperconsumerism and a rupture with more natural ways of living. This book presents an analysis of a range of practices and activities from across Asia that demonstrate that people in Asia are alert to ecological concerns, that they are taking action to implement new styles of green living, and that Asia offers interesting alternatives to narrow Anglo-American models of sustainable living. Subjects explored include eco-tourism in the Philippines, green co-operatives in Korea, the importance of "tradition" within Asian discourses of sustainability, and much more.

The Routledge Companion to Business Ethics

The Routledge Companion to Business Ethics
Author : Eugene Heath,Byron Kaldis,Alexei M. Marcoux
Publisher : Routledge Companions in Business, Management and Accounting
Release Date : 2018
Category : Business ethics
Total pages :702
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The essays included in the text explore the many facets of business ethics. In this overview of business ethics, we see its relationship to the social sciences, management practices, etc.

Proceedings of Taiwanese Enterprises in Southeast Asia

Proceedings of Taiwanese Enterprises in Southeast Asia
Author : Anonim
Publisher : Unknown
Release Date : 2000
Category :
Total pages :223
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Marketing

Marketing
Author : Eric N. Berkowitz
Publisher : Irwin Professional Publishing
Release Date : 1992
Category : Marketing
Total pages :791
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Herbicides in Asian Rice

Herbicides in Asian Rice
Author : Rosamond Naylor
Publisher : Int. Rice Res. Inst.
Release Date : 1996-01-01
Category : Herbicides
Total pages :270
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Overview; Impacts of herbicides; Integrated weed management; Use of herbicides in asian rice.

Marketing of Vegetables and Fruits in Asia and the Pacific

Marketing of Vegetables and Fruits in Asia and the Pacific
Author : Anonim
Publisher : Unknown
Release Date : 2001
Category : Fruit
Total pages :233
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