January 22, 2021

Download Ebook Free Fascinate, Revised And Updated

Fascinate, Revised and Updated

Fascinate, Revised and Updated
Author : Sally Hogshead
Publisher : HarperCollins
Release Date : 2016-04-26
Category : Business & Economics
Total pages :352
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

Fascinate
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2010-02-09
Category : Business & Economics
Total pages :288
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Sees You

How the World Sees You
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2014-07-01
Category : Business & Economics
Total pages :448
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Strange Fascination

Strange Fascination
Author : David Buckley
Publisher : Random House
Release Date : 2012-04-24
Category : Biography & Autobiography
Total pages :592
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The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

Radical Careering

Radical Careering
Author : Sally Hogshead
Publisher : Penguin
Release Date : 2005
Category : Business & Economics
Total pages :192
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An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

Dusty

Dusty
Author : Lucy O'Brien
Publisher : Michael O'Mara Books
Release Date : 2019-08-22
Category :
Total pages :304
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Dusty Springfield was a well-loved pop singer. From 1960s hits like "I Only Want To Be With You," "Son of a Preacher Man," and "You Don't Have To Say You Love Me" to her 1980s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This latest edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material, and more than 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd, and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 1960s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

How the World Sees You (Enhanced Edition)

How the World Sees You (Enhanced Edition)
Author : Sally Hogshead
Publisher : Harper Collins
Release Date : 2014-07-29
Category : Business & Economics
Total pages :448
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Marketing in the Age of Google, Revised and Updated

Marketing in the Age of Google, Revised and Updated
Author : Vanessa Fox
Publisher : John Wiley & Sons
Release Date : 2012-05-01
Category : Business & Economics
Total pages :272
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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Brainfluence

Brainfluence
Author : Roger Dooley
Publisher : John Wiley & Sons
Release Date : 2011-10-21
Category : Business & Economics
Total pages :304
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Inside the Criminal Mind

Inside the Criminal Mind
Author : Stanton Samenow
Publisher : Broadway Books
Release Date : 2014-11-04
Category : Social Science
Total pages :368
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Long-held myths defining the sources of and cures for crime are shattered in this ground-breaking book--and a chilling profile of today's criminal emerges.

Priceless

Priceless
Author : William Poundstone
Publisher : Hill and Wang
Release Date : 2010-01-05
Category : Business & Economics
Total pages :352
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

The Backpacker's Field Manual

The Backpacker's Field Manual
Author : Rick Curtis
Publisher : Three Rivers Press (CA)
Release Date : 2005
Category : Sports & Recreation
Total pages :440
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The director of Princeton University's Outdoor Action Program offers a comprehensive guide to skills, equipment, and trip planning for backpackers of all levels, in a revised handbook that includes the latest information on GPS technology, ultra-light hiking equipment, first aid, trip planning, resources for professional outdoor leaders, and more. Original. 25,000 first printing.

Human Geography of the UK

Human Geography of the UK
Author : Danny Dorling
Publisher : SAGE
Release Date : 2005-02-17
Category : Science
Total pages :216
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`Using up-to-date data, modern cartographic methods, and an approach that addresses students' everyday lives, Danny Dorling has produced an engaging introduction to the contemporary geography of the UK. It will be the focus of many lively discussions of patterns and trends’ - Ron Johnston, School of Geography, University of Bristol Using statistics from many sources in an engaging and accessible way, Human Geography of the UK is written from the perspective of a beginning undergraduate, it's objective is to define the key elements of population geography and show how they fit together. Highly visual – with maps and figures on every page – the text uses different data to describe the social landscape of the United Kingdom. Organized in ten short thematic chapters, explaining the nuts and bolts of population, including: birth, inequality; education; mobility; work; and mortality. The book concludes with a comparative analysis of UK in global context. Human Geography of the UK features practical exercises, and clear summaries in tables and specially drawn maps.

Content Rules

Content Rules
Author : Ann Handley,C.C. Chapman
Publisher : John Wiley & Sons
Release Date : 2012-05-22
Category : Business & Economics
Total pages :320
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Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

The Annotated Lolita

The Annotated Lolita
Author : Vladimir Nabokov
Publisher : Penguin Modern Classics
Release Date : 2000
Category : Love stories
Total pages :457
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An annotated edition of Lolita, first published in 1970 with a revised edition in 1991. The novel which first established Nabokov's reputation with a large audience is a comic satire on sex and the American ways of life. It focuses on the love of a middle-aged European for an American nymphet.