January 25, 2021

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Google

Google
Author : Virginia A. Scott
Publisher : Greenwood Publishing Group
Release Date : 2008
Category : Business & Economics
Total pages :153
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Presents a history of the Internet company, discussing the lives of its founders, its development of a superior seach engine, and the innovative way it has used ads, mapping, geographical imagery, and digital books to achieve its success.

Building Google Cloud Platform Solutions

Building Google Cloud Platform Solutions
Author : Ted Hunter,Steven Porter,Legorie Rajan PS
Publisher : Packt Publishing Ltd
Release Date : 2019-03-26
Category : Computers
Total pages :778
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Build cost-effective and robust cloud solutions with Google Cloud Platform (GCP) using these simple and practical recipes Key Features Explore the various service offerings of the GCP Host a Python application on Google Compute Engine Securely maintain application states with Cloud Storage, Datastore, and Bigtable Book Description GCP is a cloud computing platform with a wide range of products and services that enable you to build and deploy cloud-hosted applications. This Learning Path will guide you in using GCP and designing, deploying, and managing applications on Google Cloud. You will get started by learning how to use App Engine to access Google's scalable hosting and build software that runs on this framework. With the help of Google Compute Engine, you’ll be able to host your workload on virtual machine instances. The later chapters will help you to explore ways to implement authentication and security, Cloud APIs, and command-line and deployment management. As you hone your skills, you’ll understand how to integrate your new applications with various data solutions on GCP, including Cloud SQL, Bigtable, and Cloud Storage. Following this, the book will teach you how to streamline your workflow with tools, including Source Repositories, Container Builder, and Stackdriver. You'll also understand how to deploy and debug services with IntelliJ, implement continuous delivery pipelines, and configure robust monitoring and alerts for your production systems. By the end of this Learning Path, you'll be well versed with GCP’s development tools and be able to develop, deploy, and manage highly scalable and reliable applications. This Learning Path includes content from the following Packt products: Google Cloud Platform for Developers Ted Hunter and Steven Porter Google Cloud Platform Cookbook by Legorie Rajan PS What you will learn Host an application using Google Cloud Functions Migrate a MySQL database to Cloud Spanner Configure a network for a highly available application on GCP Learn simple image processing using Storage and Cloud Functions Automate security checks using Policy Scanner Deploy and run services on App Engine and Container Engine Minimize downtime and mitigate issues with Stackdriver Monitoring and Debugger Integrate with big data solutions, including BigQuery, Dataflow, and Pub/Sub Who this book is for This Learning Path is for IT professionals, engineers, and developers who want to implement Google Cloud in their organizations. Administrators and architects planning to make their organization more efficient with Google Cloud will also find this Learning Path useful. Basic understanding of GCP and its services is a must.

The Google Model

The Google Model
Author : Annika Steiber
Publisher : Springer Science & Business Media
Release Date : 2014-04-14
Category : Business & Economics
Total pages :125
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This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Using Google AdWords and AdSense

Using Google AdWords and AdSense
Author : Michael Miller
Publisher : Pearson Education
Release Date : 2010-06-03
Category : Computers
Total pages :336
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Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

Google Advertising Tools

Google Advertising Tools
Author : Harold Davis,David Iwanow
Publisher : "O'Reilly Media, Inc."
Release Date : 2009-11-16
Category : Business & Economics
Total pages :430
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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Programming Google App Engine

Programming Google App Engine
Author : Dan Sanderson
Publisher : "O'Reilly Media, Inc."
Release Date : 2009-11-23
Category : Computers
Total pages :394
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As one of today's cloud computing services, Google App Engine does more than provide access to a large system of servers. It also offers you a simple model for building applications that scale automatically to accommodate millions of users. With Programming Google App Engine, you'll get expert practical guidance that will help you make the best use of this powerful platform. Google engineer Dan Sanderson shows you how to design your applications for scalability, including ways to perform common development tasks using App Engine's APIs and scalable services. You'll learn about App Engine's application server architecture, runtime environments, and scalable datastore for distributing data, as well as techniques for optimizing your application. App Engine offers nearly unlimited computing power, and this book provides clear and concise instructions for getting the most from it right from the source. Discover the differences between traditional web development and development with App Engine Learn the details of App Engine's Python and Java runtime environments Understand how App Engine handles web requests and executes application code Learn how to use App Engine's scalable datastore, including queries and indexes, transactions, and data modeling Use task queues to parallelize and distribute work across the infrastructure Deploy and manage applications with ease

Google It

Google It
Author : Newton Lee
Publisher : Springer
Release Date : 2016-10-23
Category : Computers
Total pages :564
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From Google search to self-driving cars to human longevity, is Alphabet creating a neoteric Garden of Eden or Bentham’s Panopticon? Will King Solomon’s challenge supersede the Turing test for artificial intelligence? Can transhumanism mitigate existential threats to humankind? These are some of the overarching questions in this book, which explores the impact of information awareness on humanity starting from the Book of Genesis to the Royal Library of Alexandria in the 3rd century BC to the modern day of Google Search, IBM Watson, and Wolfram|Alpha. The book also covers Search Engine Optimization, Google AdWords, Google Maps, Google Local Search, and what every business leader must know about digital transformation. “Search is curiosity, and that will never be done,” said Google’s first female engineer and Yahoo’s sixth CEO Marissa Mayer. The truth is out there; we just need to know how to Google it!

The Power of Google

The Power of Google
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Competition Policy, and Consumer Rights
Publisher : Unknown
Release Date : 2011
Category : Antitrust law
Total pages :295
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Google Sites and Chrome For Dummies

Google Sites and Chrome For Dummies
Author : Ryan Teeter,Karl Barksdale
Publisher : John Wiley & Sons
Release Date : 2009-02-18
Category : Computers
Total pages :464
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Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.

Google Search & Rescue For Dummies

Google Search & Rescue For Dummies
Author : Brad Hill
Publisher : John Wiley & Sons
Release Date : 2005-10-24
Category : Computers
Total pages :390
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Google Adwords That Work

Google Adwords That Work
Author : Jon Smith
Publisher : Infinite Ideas
Release Date : 2008-11-30
Category : Business & Economics
Total pages :176
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"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

The Google Story

The Google Story
Author : David A. Vise,Mark Malseed
Publisher : Random House Digital, Inc.
Release Date : 2008
Category : Computers
Total pages :330
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A revised study of the billion-dollar enterprise reveals how the Internet icon grew from a concept to a social phenomenon with a bold mission: to organize all of the world's information and make it easily accessible to people in more than one hundred languages, with updated information honoring the tenth anniversary of the company. Simultaneous. 20,000 first printing.

Python for Google App Engine

Python for Google App Engine
Author : Massimiliano Pippi
Publisher : Packt Publishing Ltd
Release Date : 2015-01-27
Category : Computers
Total pages :198
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If you are a Python developer, whether you have experience in web applications development or not, and want to rapidly deploy a scalable backend service or a modern web application on Google App Engine, then this book is for you.

Google and the Law

Google and the Law
Author : Aurelio Lopez-Tarruella
Publisher : Springer Science & Business Media
Release Date : 2012-02-22
Category : Law
Total pages :404
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Google’s has proved to be one of the most successful business models in today’s knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved? This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks. Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.

Planet Google

Planet Google
Author : Randall Stross
Publisher : Simon and Schuster
Release Date : 2009-09-22
Category : Business & Economics
Total pages :288
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Draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube and its role in reshaping business and culture.