January 23, 2021

Download Ebook Free Impossible To Ignore

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author : Carmen Simon
Publisher : McGraw Hill Professional
Release Date : 2016-06-03
Category : Business & Economics
Total pages :256
GET BOOK

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author : Carmen Simon
Publisher : McGraw-Hill Education
Release Date : 2016-05-11
Category : Business & Economics
Total pages :288
GET BOOK

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Impossible to Ignore

Impossible to Ignore
Author : Anonim
Publisher : Unknown
Release Date : 2018
Category : Attention
Total pages :8
GET BOOK

Ignore the Impossible

Ignore the Impossible
Author : Dane Rauschenberg
Publisher : Mascot Books
Release Date : 2020-03-03
Category : Self-Help
Total pages :152
GET BOOK

"Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming "I can't" into "I can." Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you've ever gone before."

Too Big to Ignore

Too Big to Ignore
Author : Phil Simon
Publisher : John Wiley & Sons
Release Date : 2015-11-02
Category : Business & Economics
Total pages :256
GET BOOK

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

So Good They Can't Ignore You

So Good They Can't Ignore You
Author : Cal Newport
Publisher : Grand Central Publishing
Release Date : 2012-09-18
Category : Business & Economics
Total pages :288
GET BOOK

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Don't Even Think About It

Don't Even Think About It
Author : George Marshall
Publisher : Bloomsbury Publishing USA
Release Date : 2014-08-19
Category : Science
Total pages :272
GET BOOK

From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.

Not Impossible

Not Impossible
Author : Mick Ebeling
Publisher : Simon and Schuster
Release Date : 2015-01-06
Category : Biography & Autobiography
Total pages :272
GET BOOK

An inspiring entrepreneur and philanthropist describes his do-it-yourself-style inventions, which have included a prosthetic hand made on a 3D printer for a boy in the Sudan and a tracking device that turns eye movements into an onscreen cursor. 50,000 first printing

Please Ignore Vera Dietz

Please Ignore Vera Dietz
Author : A.S. King
Publisher : Knopf Books for Young Readers
Release Date : 2010-10-12
Category : Young Adult Fiction
Total pages :336
GET BOOK

Vera’s spent her whole life secretly in love with her best friend, Charlie Kahn. And over the years she’s kept a lot of his secrets. Even after he betrayed her. Even after he ruined everything. So when Charlie dies in dark circumstances, Vera knows a lot more than anyone—the kids at school, his family, even the police. But will she emerge to clear his name? Does she even want to? Edgy and gripping, Please Ignore Vera Dietz is an unforgettable novel: smart, funny, dramatic, and always surprising.

F*ck Feelings

F*ck Feelings
Author : Michael Bennett, MD,Sarah Bennett
Publisher : Simon and Schuster
Release Date : 2015-09
Category : Psychology
Total pages :384
GET BOOK

The only self-help book you'll ever need, from a psychiatrist and his comedy writer daughter, who will help you put aside your unrealistic wishes, stop trying to change things you can't change, and do the best with what you can control—the first steps to managing all of life's impossible problems. Need to stop screwing up? Feel like you're under a loser's curse? Work with an ass? Want to clear your name or get justice, rescue an addicted person, get closure after childhood abuse, get a lover to commit, not ruin your kid? Although other self-help books claim to reveal the path to happiness, F*ck Feelings warns that convincing yourself that there is such a path will actually lead you to feel like a true failure. What the Bennetts can promise you is that you can manage any situation life throws at you if you can keep your sense of humor, bend your wishes to fit reality, restrain your feelings, manage bad behavior, and do what you think is right. Life is hard. It's not fair. Our feelings cloud our rationality, and we become tangled in our efforts to achieve the impossible or change the unchangeable. In this groundbreaking, entirely sensible, and funny book, the Bennetts open the shrinks' secret solution manual and show you how to find a new kind of freedom by working toward realistic goals and doing the best with what you can control. They address the most common problems Dr. Bennett's patients bring to his private practice—problems with family, love, work, self-esteem, garden variety assholes, and more—and give you a script for going forward. With no-bullshit advice from a Harvard-educated shrink freed of all jargon and patronization by his smart-ass, comedy writer daughter,F*ck Feelings is the cut-to-the-chase therapy session you've been looking for.

Ignore It!

Ignore It!
Author : Catherine Pearlman, PhD, LCSW
Publisher : Penguin
Release Date : 2017-08-08
Category : Family & Relationships
Total pages :272
GET BOOK

This book teaches frustrated, stressed-out parents that selectively ignoring certain behaviors can actually inspire positive changes in their kids. With all the whining, complaining, begging, and negotiating, parenting can seem more like a chore than a pleasure. Dr. Catherine Pearlman, syndicated columnist and one of America’s leading parenting experts, has a simple yet revolutionary solution: Ignore It! Dr. Pearlman’s four-step process returns the joy to child rearing. Combining highly effective strategies with time-tested approaches, she teaches parents when to selectively look the other way to withdraw reinforcement for undesirable behaviors. Too often we find ourselves bargaining, debating, arguing and pleading with kids. Instead of improved behavior parents are ensuring that the behavior will not only continue but often get worse. When children receive no attention or reward for misbehavior, they realize their ways of acting are ineffective and cease doing it. Using proven strategies supported by research, this book shows parents how to: - Avoid engaging in a power struggle - Stop using attention as a reward for misbehavior - Use effective behavior modification techniques to diminish and often eliminate problem behaviors Overflowing with wisdom, tips, scenarios, frequently asked questions, and a lot of encouragement, Ignore It! is the parenting program that promises to return bliss to the lives of exasperated parents.

Living History

Living History
Author : Hillary Rodham Clinton
Publisher : Simon and Schuster
Release Date : 2004-04-19
Category : Biography & Autobiography
Total pages :567
GET BOOK

The author chronicles her eight years as First Lady of the United States, looking back on her husband's two administrations, the challenges she faced during the period, the impeachment crisis, and her own political work.

The Privileged Planet

The Privileged Planet
Author : Guillermo Gonzalez,Jay W. Richards
Publisher : Gateway Editions
Release Date : 2020-01-07
Category : Science
Total pages :464
GET BOOK

Earth. The Final Frontier Contrary to popular belief, Earth is not an insignificant blip on the universe’s radar. Our world proves anything but average in Guillermo Gonzalez and Jay W. Richards’ The Privileged Planet: How Our Place in the Cosmos Is Designed for Discovery. But what exactly does Earth bring to the table? How does it prove its worth among numerous planets and constellations in the vastness of the Milky Way? In The Privileged Planet, you’ll learn about the world’s life-sustaining capabilities, water and its miraculous makeup, protection by the planetary giants, and how our planet came into existence in the first place.

An Impossible Dream

An Impossible Dream
Author : Guillaume Serina
Publisher : Simon and Schuster
Release Date : 2019-07-02
Category : Political Science
Total pages :256
GET BOOK

When Reagan and Gorbachev sat down in Reykjavik in 1986, George Shultz said that it was “the poker game with the highest stakes ever played.” It was the last time the world had a chance to do away entirely with nuclear weapons. This is the behind-the-scenes story of this remarkable summit conference. An Impossible Dream is the first exploration of recently-available archives of both sides—top-secret archives of the Kremlin, the personal papers of Gorbachev, as well as Reagan's archives. These chronicles, personal diaries and previously classified memoranda are deeply enriched by the personal reminiscences of many of the key players at this era. But above all, the stage is set with a personal and exclusive preface from Gorbachev himself. An Impossible Dream is the deeply important examination of the present and the future. The hazards of the nuclear age are legion, from aging weapons to new software that is vulnerable to terrorist attacks. With elements of the Trump administration considering a unilateral abrogation of the intermediate range nuclear missile (INF) treaty, the roots of which were laid at Reykjavik. Serina lays out this pivotal moment in history clearly and dramatically in this landmark work, as the world stands poised on the edge of a potential new arms race.

Anthropology of Policy

Anthropology of Policy
Author : Cris Shore,Susan Wright
Publisher : Routledge
Release Date : 2003-12-16
Category : Social Science
Total pages :312
GET BOOK

Arguing that policy has become an increasingly central concept and instrument in the organisation of contemporary societies and that it now impinges on all areas of life so that it is virtually impossible to ignore or escape its influence, this book argues that the study of policy leads straight into issues at the heart of anthropology.