January 18, 2021

Download Ebook Free It’s Not How Good You Are, It’s How Good You Want To Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be
Author : Paul Arden
Publisher : Phaidon Press
Release Date : 2003-06-01
Category : Self-Help
Total pages :128
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" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Whatever You Think Think the Opposite
Author : Paul Arden
Publisher : Portfolio Trade
Release Date : 2006
Category : Business & Economics
Total pages :142
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Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.

SUMMARY - It's Not How Good You Are, It's How Good You Want to Be by Paul Arden

SUMMARY - It's Not How Good You Are, It's How Good You Want to Be by Paul Arden
Author : Shortcut Edition
Publisher : Unknown
Release Date : 2020-11-06
Category :
Total pages :27
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself.*You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice.*Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be.*Buy now the summary of this book for the modest price of a cup of coffee!

God Explained in a Taxi Ride

God Explained in a Taxi Ride
Author : Paul Arden
Publisher : Perigee Trade
Release Date : 2009-01-06
Category : Religion
Total pages :123
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Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)
Author : George Lois
Publisher : Phaidon Press
Release Date : 2012-03-12
Category : Business & Economics
Total pages :176
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Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

The Book of Doing

The Book of Doing
Author : Allison Arden
Publisher : TarcherPerigee
Release Date : 2012
Category : Crafts & Hobbies
Total pages :179
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An inspiring collection of ideas and activities to increase creativity and joy. There are suggestions of objects to create and make, ways to explore and experiment with everyday tasks and all manner of things to play, build, paint and cook. Readers will be inspired to roll up their sleeves and get out the glitter and re-discover happiness in nostalgic crafts.

Wine Bar Theory

Wine Bar Theory
Author : David Gilbertson
Publisher : Phaidon Press
Release Date : 2013-09-16
Category : Business & Economics
Total pages :121
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Wine Bar Theory is an attitude and an approach to work. It's not about cutting corners, it's about wanting the very best and not settling for less. It's a theory that can pave your road to success. Author David Gilbertson built a failing company into multi-billion dollar business without waking up at 4:00am or working until midnight. He knows how to work better and get great results. In this pocket-sized book, Gilbertson distills the secrets of his success into 28 simple rules, building a compelling narrative on how to achieve one's goals while still having time to join friends at the wine bar. Covering workplace issues and business strategy, Wine Bar Theory offers accessible, everyday strategies for creative professionals, entrepreneurs, students, and anyone looking to get ahead in life. The book's engaging illustrations are by Bill Butcher, whose work is seen in the pages of The Wall Street Journal, Fortune, and The Economist.

Reach for the Summit

Reach for the Summit
Author : Pat Summitt
Publisher : Currency
Release Date : 1999-04-13
Category : Business & Economics
Total pages :288
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"I'm someone who will push you beyond all reasonable limits. Someone who will ask you not to just fulfill your potential but to exceed it. Someone who will expect more from you than you may believe you are capable of. So if you aren't ready to go to work, shut this book." --Pat Summitt Pat Summitt, head coach of the University of Tennessee Lady Vols, was a phenomenon in women's basketball. Her ferociously competitive teams won the NCAA championship in 1996 and 1997 and made her the winningest coach in NCAA Division 1 women's history. Summitt wrote the first motivational book by a high-achieving female coach. In Reach for the Summit, she presented her formula for success, which she called the "Definite Dozen System." In each of the book's twelve chapters, Summitt talked about one of the system's principles--such as responsibility, discipline, and loyalty--and showed how to apply it to your own situation. Pat Summitt used her own remarkable story as a vehicle for explaining how anyone can transform herself through ambition. Through many amusing anecdotes and a few very painful memories, she revealed her mistakes and triumphs as a beginning basketball player, as an Olympic athlete, as a Division 1 coach, and as a mother. Although Summitt was not born to the easy life--she was born into a hard-working farm family in a remote corner of Tennessee--she became one of the most successful and highest-paid coaches in the country. She candidly talked about how she turned her losses into wins and then showed how you can do the same. Wonderfully entertaining and brilliantly instructive, Reach for the Summit discloses the winning secret to building a principled system and making it to the top at whatever you do. Pat Summitt's story will motivate you to achieve in sports, business, and the most important game of all--life.

It's Not How, It's Why?

It's Not How, It's Why?
Author : Ranjit Samal
Publisher : StoryMirror Infotech Pvt Ltd
Release Date : 2015
Category : Language Arts & Disciplines
Total pages :129
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“Be a reason for your success.” We all think to earn a lot of money, a large house to live, a luxury car, a lavish lifestyle, and to earn name and fame. So, as long as we are thinking anyway, why not think big? With various upcoming theories, concepts and too many directions, today’s youth seems to chase “how to be successful?” than realizing “why should they be successful?”. “It’s not how, it’s why” draws on simple personal experiences to stimulate and strengthen an individual’s desire to be successful and develop a greater sense of inner confidence and worth. This is a clear, down-to-earth book filled with 9 interesting reasons to tap the unseen potentials of an individual who is longing to achieve prosperity in all aspects of life.

A Technique for Producing Ideas

A Technique for Producing Ideas
Author : James Webb Young
Publisher : Blurb
Release Date : 2018-05-21
Category : Self-Help
Total pages :38
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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

My Life in Advertising

My Life in Advertising
Author : Claude Hopkins
Publisher : Lulu.com
Release Date : 1936
Category : Advertising
Total pages :206
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Hegarty on Advertising

Hegarty on Advertising
Author : John Hegarty
Publisher : Unknown
Release Date : 2011
Category : Business & Economics
Total pages :224
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Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st centurys answer to David Ogilvys bestselling Confessions of an Advertising Man and provides both John Hegartys advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

Failed It!

Failed It!
Author : Anonim
Publisher : Phaidon Press
Release Date : 2016-05-16
Category : Business & Economics
Total pages :192
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A fun and fabulous take on the art of making mistakes. Erik Kessels celebrates imperfection and failure and shows why they are an essential part of the creative process. Failed it! celebrates the power of mistakes and shows how they can enrich the creative process. This is part photobook and part guide to loosening up and making mistakes to take the fear out of failure and encourage experimentation. It showcases the best and most hilarious examples of imperfection and failure across a broad range of creative forms, including art, design, photography, architecture and product design, to inspire and encourage creatives to embrace and celebrate their mistakes. We live in an era when everyone is striving for perfection and we have become afraid of failure, which limits our potential. Mistakes help us find new ways of thinking and innovative solutions, and failures can change our perceptions and open up new ways of looking things. This book transforms mistakes from something to be embarrassed about into a cause for celebration. It includes over 150 visual examples drawn from Kessels personal collection of artworks and found photographs, along with tips, quotes, anecdotes and wisdom for celebrating with failure. To quote Kessels: 'the ubiquity of Apple + Z, means that we can literally undo any mistake before it has had time to breathe, be considered and — perhaps — evolve into something else: a fascinating, strange, provocative or even original piece of work. This book asks readers to embrace their fuck-ups, learn from them and celebrate their tawdry glory'.

Everything Is Going to Be OK

Everything Is Going to Be OK
Author : Chronicle Books
Publisher : Chronicle Books
Release Date : 2011-03-09
Category : Self-Help
Total pages :96
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A little inspiration goes a long way. It's the end of the naughties, and things are starting to look up: cropping up everywhere are messages of sincerity, optimism, and hope, and the good cheer has spread to the world of art and design. This pocket-sized volume is filled with artwork bearing mottos of encouragement and affirmation. Featuring work from a diverse roster of indie artists, designers, and crafters—including beloved figures such as Mike Perry, Marian Bantjes, Marc Johns, Enormous Champion, and Yee-Haw Industries, as well as a host of emerging new talents—this hip take on the classic cheer-you-up gift book is the perfect visual treat for anyone whose spirits need a little lift from time to time.

Don't Read this Book

Don't Read this Book
Author : Donald Roos
Publisher : BIS Publishers
Release Date : 2016-10-06
Category : Business & Economics
Total pages :516
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When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs can provide true comfort to make it through the pain. The problem with advice in general is that we often don't take it. The great thing about advice songs is that you can kick back and listen to someone else coach you through a tough situation while rocking out at the same time. This wonderful book lists 250 of the best pop songs for those times that solid life advice is needed. The songs represent all popular music styles from the last fifty years, from rock to folk, and from punk to hip hop. There are for example many times in which the three words "let it be" are words of wisdom. Although the lyrics may have originally been written in reference to interpersonal difficulties within the Beatles, the song does possess a universality that makes "Let It Be" one of the great advice pop songs of all time. Other famous pop music advice to live by: "You Can't Always Get What You Want" by The Rolling Stones "If You Love Somebody, Set Them Free" by Sting "Don't Worry, Be Happy" by Bobby McFerrin "Always Look on the Bright Side of Life" by Eric Idle Don't Eat the Yellow Snow (Frank Zappa) is a collection of all the famous advice songs and many surprises as well. It gives the reader the song titles, painted by hand by the designer, and a striking quote from the song lyrics as well as indices on artist and themes. This well produced, iconic looking album of words of wisdom from pop music is the perfect gift for music lovers of all ages.