January 27, 2021

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Marketing Management

Marketing Management
Author : Robert E Stevens,David L Loudon,Bruce Wrenn
Publisher : Routledge
Release Date : 2012-11-12
Category : Business & Economics
Total pages :392
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Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Marketing Management

Marketing Management
Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
Publisher : Juta and Company Ltd
Release Date : 2009
Category : Business & Economics
Total pages :614
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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Health Care Marketing Management

Health Care Marketing Management
Author : Montague Brown
Publisher : Jones & Bartlett Learning
Release Date : 1992
Category : Political Science
Total pages :213
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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Management

Marketing Management
Author : Rajan Saxena
Publisher : Tata McGraw-Hill Education
Release Date : 2005-06-01
Category : Marketing
Total pages :819
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Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
Author : Edd Applegate,Art Johnsen
Publisher : Rowman & Littlefield
Release Date : 2007
Category : Business & Economics
Total pages :217
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Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

MARKETING MANAGEMENT

MARKETING MANAGEMENT
Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
Release Date : 2007-09-13
Category : Business & Economics
Total pages :332
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The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Marketing Management, 2E

Marketing Management, 2E
Author : Raju
Publisher : Tata McGraw-Hill Education
Release Date : 2009
Category : Export marketing
Total pages :431
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The Development of Marketing Management

The Development of Marketing Management
Author : Kazuo Usui
Publisher : Ashgate Publishing, Ltd.
Release Date : 2008
Category : History
Total pages :166
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This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

MARKETING MANAGEMENT 4E

MARKETING MANAGEMENT 4E
Author : Rajan Saxena
Publisher : Tata McGraw-Hill Education
Release Date : 2009
Category : Marketing
Total pages :883
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Case Studies In Marketing Management

Case Studies In Marketing Management
Author : A.V. Shukla
Publisher : Sarup & Sons
Release Date : 2004
Category : Marketing
Total pages :98
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Handbook of Hospitality Marketing Management

Handbook of Hospitality Marketing Management
Author : Haemoon Oh
Publisher : Routledge
Release Date : 2009-11-04
Category : Business & Economics
Total pages :576
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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Marketing Management: Text & Cases

Marketing Management: Text & Cases
Author : Chandrasekar
Publisher : Tata McGraw-Hill Education
Release Date : 2010
Category : Marketing
Total pages :538
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A Practical Approach to Marketing Management

A Practical Approach to Marketing Management
Author : Kujnish Vashisht
Publisher : Atlantic Publishers & Dist
Release Date : 2005
Category :
Total pages :408
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In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

Enterprise Marketing Management

Enterprise Marketing Management
Author : Dave Sutton,Tom Klein
Publisher : John Wiley & Sons
Release Date : 2006-07-21
Category : Business & Economics
Total pages :224
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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Marketing Management

Marketing Management
Author : Anonim
Publisher : Atlantic Publishers & Distri
Release Date : 2021
Category :
Total pages :129
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