November 24, 2020

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Marketing the 21st Century Library

Marketing the 21st Century Library
Author : Debra Lucas-Alfieri
Publisher : Chandos Publishing
Release Date : 2015-05-14
Category : Language Arts & Disciplines
Total pages :126
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Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Exam Prep for: Marketing the 21st Century Library

Exam Prep for: Marketing the 21st Century Library
Author : Anonim
Publisher : Unknown
Release Date : 2020
Category :
Total pages :129
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Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World
Author : Réjean Savard
Publisher : Walter de Gruyter
Release Date : 2011
Category : Language Arts & Disciplines
Total pages :161
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
Author : Vicki L. Gregory
Publisher : American Library Association
Release Date : 2019-07-03
Category : Language Arts & Disciplines
Total pages :288
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Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
Author : Vicki L. Gregory
Publisher : American Library Association
Release Date : 2019-07-03
Category : Language Arts & Disciplines
Total pages :288
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Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

The Library in the Twenty-first Century

The Library in the Twenty-first Century
Author : Peter Brophy
Publisher : Facet Publishing
Release Date : 2007
Category : Language Arts & Disciplines
Total pages :248
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Social, cultural and technological developments are revolutionizing library services. The way ahead for the profession is now generally seen as a practical blend of traditional and electronic materials with integrated support services which fit seamlessly into users' normal ways of working. This is leading to a fundamental rethinking of the role of the library in society. Drawing on the author's recent research, this timely second edition of The Library in the Twenty-first Century offers a clear new model of how traditional and electronic sources can co-exist in the library of the future, building on the previous work by focusing on the library as a vehicle for encouraging creativity as well as a provider of information resources. It is now commonplace that libraries have a major role to play as expert intermediaries, helping users to gain access to the tools needed for effective acquisition and use of information, within the broader context of the networked information world. But it is beginning to be recognized that they still have a profounder role within their communities, and this book emphasizes that beyond the intermediary role is the vital requirement to promote understanding and engagement. Written by one of our most experienced librarians and drawing on a range of international research and development experience, this authoritative work offers the following topics: libraries in the modern world the view from the sectors cross-sectoral models the profession's view digital libraries what is a good library? linking users to resources beyond the intermediary the library user the information universe. Readership: This incisive text, supported by an extensive glossary and bibliography, proposes a practical agenda of issues for the information profession to tackle, and is essential reading for both established library practitioners and LIS students, as well as for library managers and administrators across all sectors.

Marketing in the 21st Century

Marketing in the 21st Century
Author : Bruce David Keillor
Publisher : Greenwood Publishing Group
Release Date : 2007-01-01
Category : Business & Economics
Total pages :1127
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A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Technology and Literacy

Technology and Literacy
Author : Jennifer Nelson,Keith Braafladt
Publisher : American Library Association
Release Date : 2012
Category : Language Arts & Disciplines
Total pages :129
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Explains why it is important for libraries to offer rich media technology-based programs for youth, and how you can do it in your library.

Successful Network Marketing for the 21st Century

Successful Network Marketing for the 21st Century
Author : Rod Nichols
Publisher : Entrepreneur Press
Release Date : 2002
Category : Business & Economics
Total pages :208
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Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

Reimagining Reference in the 21st Century

Reimagining Reference in the 21st Century
Author : David A. Tyckoson,John G. Dove
Publisher : Purdue University Press
Release Date : 2015
Category : LANGUAGE ARTS & DISCIPLINES
Total pages :401
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Libraries today provide a wider variety of services, collections, and tools than at any time in the past. This book explores how reference librarianship is changing to continue to help users find information they need in this shifting environment.

Social Marketing in the 21st Century

Social Marketing in the 21st Century
Author : Alan R. Andreasen
Publisher : SAGE
Release Date : 2006
Category : Business & Economics
Total pages :264
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This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Libraries in the Twenty-First Century

Libraries in the Twenty-First Century
Author : Stuart J. Ferguson
Publisher : Elsevier
Release Date : 2007-05-31
Category : Business & Economics
Total pages :404
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Libraries in the Twenty-First Century brings together library educators and practitioners to provide a scholarly yet accessible overview of library and information management and the challenges that the twenty-first century offers the information profession. The papers in this collection illustrate the changing nature of the library as it evolves into its twenty-first century manifestation. The national libraries of Australia and New Zealand, for instance, have harnessed information and communication technologies to create institutions that are far more national, even democratic, in terms of delivery of service and sheer presence than their print-based predecessors. Aimed at practitioners and students alike, this publication covers specific types of library and information agencies, discusses specific aspects of library and information management and places developments in library and information services in a number of broad contexts: socio-economic, ethico-legal, historical and educational.

Library Marketing Basics

Library Marketing Basics
Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
Release Date : 2019-03-26
Category : Language Arts & Disciplines
Total pages :332
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Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
Author : Vicki L. Gregory
Publisher : Neal Schuman Pub
Release Date : 2011
Category : Language Arts & Disciplines
Total pages :261
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Offers advice on evaluating, licensing, gathering, managing, and preserving both physical and virtual library collections.

Resource Discovery for the Twenty-First Century Library

Resource Discovery for the Twenty-First Century Library
Author : Simon McLeish
Publisher : Facet Publishing
Release Date : 2020-06-26
Category : Language Arts & Disciplines
Total pages :129
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Discovery is central to academic activities at all levels and is a major focus for libraries and museums. Of all the parts of modern library provision, discovery services are the most clearly affected by developments in IT, from databases to search engines to linked data to machine learning. It is crucial to the relationship between libraries and their communities. This book will help its readers learn how to adapt in a fast changing area to continue to provide a high level of service. Resource Discovery for the Twenty-First Century Library contains a range of contributions analysing the ways in which libraries are tackling the challenges facing them in discovery in the (post)-Google era. Chapters are written by experts, both global and local – describing specific areas of discovery and local implementations and ideas. The book will help with enhancing discovery both inbound – making locally held resources globally discoverable, and outbound – making global resources locally discoverable, in ways which are relevant to your user community. Content covered includes: · a survey of what resource discovery is today · case studies from around the world of interesting approaches to discovery · analysis of how users approach discovery · how to understand and make the best use of Internet search engines · using limited resources to help users find collections · linked open data and discovery · the future of discovery. This book will be useful for subject librarians and others who give direct support to library users, digital library technicians, managers, staff with responsibility for managing electronic resources, metadata and discovery specialists, trainers and user education specialists. It will also be of use to curators and others who give direct support to researchers, managers of digitisation and cataloguing products, IT staff, trainers and user education specialists.