January 28, 2021

Download Ebook Free Marketing

Marketing Communications

Marketing Communications
Author : Paul Russell Smith,Jonathan Taylor
Publisher : Kogan Page Publishers
Release Date : 2004
Category : Business & Economics
Total pages :696
GET BOOK

Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing buzz - revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. Jonathan Taylor contributes fresh insight drawing on his high profile ad agency experience.

Database Marketing

Database Marketing
Author : Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin
Publisher : Springer Science & Business Media
Release Date : 2008-01-23
Category : Business & Economics
Total pages :872
GET BOOK

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Relationship Marketing

Relationship Marketing
Author : Thorsten Hennig-Thurau
Publisher : Springer Science & Business Media
Release Date : 2000-01-24
Category : Business & Economics
Total pages :459
GET BOOK

The new focus of marketing is to shift away from transactional marketing and towards relationship marketing. Companies are realizing the economic value of stable, long term customer relationships based on a high degree of customer satisfaction, trust commitment and loyalty. The authors provide examples of successful relationship marketing in practice and give an overview of the fundamentals.

Marketing Plans

Marketing Plans
Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
Release Date : 2007
Category : Business & Economics
Total pages :675
GET BOOK

Marketing Plans is simply the definitive guide to making plans that work. Adopting a ‘this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. * A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning * Retains the practical step-by-step approach that gives the book unique clarity * Incorporates all the latest thinking in e-marketing, CRM and new planning practices

Principles of Marketing' 2008 Ed.

Principles of Marketing' 2008 Ed.
Author : Anonim
Publisher : Rex Bookstore, Inc.
Release Date : 2008
Category :
Total pages :433
GET BOOK

Services Marketing: Text And Cases

Services Marketing: Text And Cases
Author : Verma
Publisher : Pearson Education India
Release Date : 2007-09
Category : Service industries
Total pages :484
GET BOOK

Nonprofit Marketing

Nonprofit Marketing
Author : Walter Wymer,Walter W. Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Release Date : 2006-03-06
Category : Business & Economics
Total pages :370
GET BOOK

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.

Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Release Date : 2010
Category : Business & Economics
Total pages :538
GET BOOK

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
Author : Annekie Brink
Publisher : Juta and Company Ltd
Release Date : 2009-09
Category : Business & Economics
Total pages :216
GET BOOK

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing
Author : Dawn Iacobucci,Bobby J. Calder
Publisher : John Wiley & Sons
Release Date : 2002-11-12
Category : Business & Economics
Total pages :314
GET BOOK

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

Indian Agricultural Marketing

Indian Agricultural Marketing
Author : Jagdish Prasad,Arbind Prasad
Publisher : Mittal Publications
Release Date : 1995
Category : Agriculture and state
Total pages :268
GET BOOK

Contributed articles.

Services Marketing and Management

Services Marketing and Management
Author : Audrey Gilmore
Publisher : SAGE
Release Date : 2003-06-02
Category : Business & Economics
Total pages :215
GET BOOK

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Problems in Marketing

Problems in Marketing
Author : Luiz Moutinho,Charles S Chien
Publisher : SAGE
Release Date : 2007-12-12
Category : Business & Economics
Total pages :336
GET BOOK

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Industrial Marketing

Industrial Marketing
Author : Krishna K. Havaldar
Publisher : Tata McGraw-Hill Education
Release Date : 2005
Category : Industrial marketing
Total pages :379
GET BOOK

Sport Marketing

Sport Marketing
Author : Bernard James Mullin,Stephen Hardy,William Anthony Sutton
Publisher : Human Kinetics
Release Date : 2007
Category : Business & Economics
Total pages :539
GET BOOK

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.