January 19, 2021

Download Ebook Free Mass Communication

Mass Communication and American Social Thought

Mass Communication and American Social Thought
Author : John Durham Peters,Peter Simonson
Publisher : Rowman & Littlefield
Release Date : 2004
Category : Language Arts & Disciplines
Total pages :530
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This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
Author : Arthur Asa Berger
Publisher : SAGE
Release Date : 1995-07-05
Category : Language Arts & Disciplines
Total pages :208
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Mass Communication in India, Fifth Edition

Mass Communication in India, Fifth Edition
Author : Keval J. Kumar
Publisher : Jaico Publishing House
Release Date : 2020-12-10
Category : Business & Economics
Total pages :640
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Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

The Play Theory of Mass Communication

The Play Theory of Mass Communication
Author : William Stephenson
Publisher : Transaction Publishers
Release Date : 1964
Category : Language Arts & Disciplines
Total pages :225
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The literature on mass communication is now dominated by "objective sociological "approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a "subjective "and "psychological "approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. "The Play Theory of Mass Communication "is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis "on "aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing.

Mass Communication

Mass Communication
Author : Jason R. Detrani
Publisher : CRC Press
Release Date : 2016-04-19
Category : Technology & Engineering
Total pages :314
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Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media’s role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory
Author : Denis McQuail
Publisher : SAGE
Release Date : 2010-02-28
Category : Social Science
Total pages :632
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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa
Author : Festus Eribo,Enoh Tanjong
Publisher : Lexington Books
Release Date : 2002
Category : Political Science
Total pages :168
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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Refiguring Mass Communication

Refiguring Mass Communication
Author : Peter Simonson
Publisher : University of Illinois Press
Release Date : 2010
Category : Language Arts & Disciplines
Total pages :261
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&&LI&&&&LI&&&&LI&&/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

Mass Communication Research

Mass Communication Research
Author : Cees J. Hamelink,Olga Linné
Publisher : Greenwood Publishing Group
Release Date : 1994
Category : Business & Economics
Total pages :417
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This book pays special tribute to Professor James D. Halloran at his retirement after 18 years as president of the International Association for Mass Communication Research. Each chapter is a succinct learning unit in the field of mass communications.

Anthropology & Mass Communication

Anthropology & Mass Communication
Author : Mark Allen Peterson
Publisher : Berghahn Books
Release Date : 2005
Category : Social Science
Total pages :321
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Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

Women in Mass Communication

Women in Mass Communication
Author : Pamela J. Creedon,Judith Cramer
Publisher : SAGE
Release Date : 2007
Category : Language Arts & Disciplines
Total pages :346
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The Third Edition of Women in Mass Communication provides a new generation of students with an insightful examination of women in the journalism and mass communication professions. In this seminal volume, editors Pamela Creedon and Judith Cramer offer ideas and directions for improving the status of women—and men— working in the field.

What We Know About the Effects of Mass Communication: The Brink of Hope

What We Know About the Effects of Mass Communication: The Brink of Hope
Author : Joseph T. Klapper
Publisher : Ardent Media
Release Date : 1957
Category :
Total pages :21
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Teaching Mass Communication

Teaching Mass Communication
Author : Michael D. Murray,Anthony J. Ferri
Publisher : Greenwood Publishing Group
Release Date : 1992
Category : Education
Total pages :269
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This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.

Mass Communication

Mass Communication
Author : Ralph E. Hanson
Publisher : SAGE Publications
Release Date : 2018-11-15
Category : Language Arts & Disciplines
Total pages :528
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Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

McQuail's Reader in Mass Communication Theory

McQuail's Reader in Mass Communication Theory
Author : Denis McQuail
Publisher : SAGE
Release Date : 2002-04-22
Category : Language Arts & Disciplines
Total pages :427
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McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from; Pertti Alasuutari Ien Ang Jan L. Bordewijk Jay G. Blumler Roland Barthes Oliver Boyd-Barrett Muriel G. Cantor James Carey Peter Dahlgren Daniel Dayan Everette E. Dennis Todd Gitlin Alvin W. Gouldner Robert M. Entman Celia von Feilitzen Marjorie Ferguson Edward S. Herman Terhi Rantanen Stuart Hall Joli Jenson Elihu Katz Judith Lichtenberg John H. McManus Joshua Meyrowitz C. Wright Mills Merrill Morris John C. Nerone W. R. Neumann Janice Radway Ronald E. Rice Karl Erik Rosengren James Slevin Pamela J. Shoemaker John Tomlinson Gaye Tuchman Ellen Wartella Judith Williamson Dolf Zillmann Liesbet van Zoonen